Our Consultants and Project Managers

We always provide our customers with fixed contact persons who can be reached at all times. Our long-standing customers particularly appreciate this high level of staff constancy.

Dr. Ottmar Franzen

Career

  • Diplom-Kaufmann
  • Certified Expert in Business Intelligence and Data Management
  • Degree in economics and business administration at the Universities of Bielefeld and Göttingen
  • Doctorate (Dr. rer. pol.), University of Göttingen
  • Project Manager at LINK Institute Lucerne, Switzerland
  • Head of Customized Consumer Research, ACNielsen, Frankfurt am Main
  • Founder and Managing Partner, Konzept & Markt GmbH

Research and consulting focus

  • Monetary valuation of brands
  • Brand controlling
  • Customer analyses
  • International market research
  • Quantitative market research
  • Qualitative market research
  • Statistical analyses
  • Driver analyses
  • Numerous publications on the topics of brand valuation and market research

Practical experience

  • Valuation of brands, such as Blaupunkt, ISPO, Sparkasse
  • International brand studies, including Recaro Child Seats
  • Brand Controlling for B2B target groups, including German Quality Association (DGQ)
  • Deputy Chairman of the DIN Standardization Committee on ‘Monetary brand valuation’.
  • Formulation of BDU principles for proper brand valuation
  • Qualitative market research, including for the brands Alpecin, Bergader, Dextro
  • Long-time lecturer at the Universities of Wiesbaden and Mainz

Contact

Telephone +49 (0)6722 75034-11
e-mail franzen@konzept-und-markt.com
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Sabrina Grumm

Career

  • Degree in sociology, political science and education at Friedrich Schiller University Jena
  • Internship at aproxima Gesellschaft für Markt- und Sozialforschung Weimar mbH
  • Internship at TNS Infratest, Munich
  • With Konzept & Markt since 2007
  • Project Manager

Research and consulting focus

  • Ad hoc research
  • Online research
  • Consumer studies
  • Customer-satisfaction studies
  • Product/price tests
  • International market research
  • Advertising tracking
  • Surveys at the POS
  • Location analyses
  • Statistical analyses
  • Driver analyses

Practical experience

  • Consumer studies on topics such as floor coverings, seeds, dog food, emulsion paints
  • Customer-satisfaction studies of B2B target groups, including for Coca-Cola
  • Product/price tests, including for Alpina, Bergader, Homann Feinkost
  • Brand monitoring, including for Warema, wolfcraft
  • International market studies, including for ABUS, Bayer, Campingaz
  • Advertising tracking, including for Bergader
  • Surveys at the POS, including for Coca-Cola, Globus
  • Location analyses, including for Bauhaus

Contact

Telephone +49 (0)6722 75034-16
e-mail grumm@konzept-und-markt.com

Antje Franzen

Career

  • Degree in business administration at the University of Göttingen
  • Project Manager automobile market research at Sample Institute, Mölln
  • Project Manager Data Analysis at LINK Institute Lucerne, Switzerland
  • Project Manager Data Analysis at Market & More, Wiesbaden
  • Project Manager Data Analysis at Konzept & Markt GmbH

Research and consulting focus

  • Automotive supplier industry
  • Market research for consumer goods
  • Pre-tests of advertising materials
  • Development of codeframes
  • Questionnaire design

Practical experience

  • Automobile market research including organisation of car clinics
  • Project management of the Swiss Labour Force Survey (SLFS)
  • Development, programming and evaluation of computer-assisted surveys (SYTES, Quantum, SPSS)
  • Conceptual design and implementation of interviewer training programmes
  • Evaluation of open-ended questions

Contact

Telephone +49 (0)6722 75034-15
e-mail antje.franzen@konzept-und-markt.com

Gerhard Müksch

Punctum Analytics

Career

  • Diplom-Kaufmann
  • Psychology and sociology as accompanying focal points
  • World tour with contacts to Coca-Cola in Asia and America
  • Foundation MTP Alumni
  • First work experience in advertising agencies
  • Account Director ACNielsen
  • Head of Market Research Johnson&Johnson, Düsseldorf
  • Managing Director RSG Marketing Research, Düsseldorf
  • Owner Kognitief - Society for Research and Consulting

Research and consulting focus

  • Live Marketing (for 25 Years).
  • Inclusion of the human touch in the communication of brand and company
  • Space-time staging
  • Expert for brand worlds
  • Performance Sheet for trade shows and events, Audits on-site
  • Intermedial effects research (for 30 years)
  • Cognitive Psychology
  • Stimulation of the creative process at clients and agencies

Practical experience

  • ARTE TV imagestudies
  • Automobile research
  • AUTOSTADT, Wolfsburg
  • DIY stores (including OBI)
  • BMW World, Munich
  • Service (among others LBS)
  • IAA, Geneva Motor Show
  • International studies in different cultural and linguistic areas

Kontakt

Telefon 0160 8448200
E-Mail mueksch@konzept-und-markt.com

Konzept & Markt GmbH
Gesellschaft für Marketingforschung und Beratung
Bischof-Blum-Platz 2
65366 Geisenheim/Rheingau

+49 6722 75034-10
info@konzept-und-markt.com

© 2022 Konzept & Markt GmbH

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