News

As an additional module of the DIY store study, we offer detailed profiles of the most important manufacturer brands in 12 product groups:

- Brand purchase funnels

- Buyer Profiles

- Images and brand drivers

Order now! Click here to download the order form.

At the end of May, our new DIY market study based on the opinions of 2,000 representatively selected DIY customers will be published.

The focus is on the topics of sustainability and social media appeal.

Order now! Click here to download the order form.

Konzept und Markt Markenatlas


Order now! Click here to download.

More brand atlases are in preparation! The brand atlas fashion will be published at the end of September.



It is a tradition for Dr. Franzen to deliver a guest lecture on brand valuation at the RheinMain University of Applied Sciences in Wiesbaden. On 20 May, the time for this lecture had come again. You will find your free copy of this lecture for download here.

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