Craftsmen in the digital world - special study 2019
by Ottmar Franzen
There is hardly anyone left today who doesn't use digital media. Everyone is already talking about ‘digital detox’ – abstinence from the digital world. But what is the situation with regard to craftsmen? Do ‘those who work with their hands’ use digital media less than others? Does the Internet play a role? Or do the social media? How do the digital media influence purchase decisions? And how do craftsmen view their sources of supply in general?
Together with Dähne-Verlag Konzept & Markt published a study in April 2019 that offers answers to these and many other questions. Parameters of the purchase funnel, brand strength of the sources of supply, the ideal profile of a source of supply, the purchase of craftsmen’s products on the Internet – these are just a few aspects that the current study examines.
Go to our studies and click on the year 2019 for an initial insight into this study. Feel free to contact us directly for more information, or use the order form to order the study directly.