by Ottmar Franzen
Just published: article on the digital world and the trades in the ‘Markenartikel’ magazine
by Ottmar Franzen
Craftsmen in the digital world - special study 2019
There is hardly anyone left today who doesn't use digital media. Everyone is already talking about ‘digital detox’ – abstinence from the digital world. But what is the situation with regard to craftsmen? Do ‘those who work with their hands’ use digital media less than others? Does the Internet play a role? Or do the social media? How do the digital media influence purchase decisions? And how do craftsmen view their sources of supply in general?
Read more … Craftsmen in the digital world - special study 2019