The time has come – because we were finally ready to think of ourselves for once and revised our website.


There is hardly anyone left today who doesn't use digital media. Everyone is already talking about ‘digital detox’ – abstinence from the digital world. But what is the situation with regard to craftsmen? Do ‘those who work with their hands’ use digital media less than others? Does the Internet play a role? Or do the social media? How do the digital media influence purchase decisions? And how do craftsmen view their sources of supply in general?

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Gesellschaft für Marketingforschung und Beratung
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