by Ottmar Franzen
DIY Stores Study 2023- Sustainability and Young Target Groups
Order now! Click here to download the order form.
Read more … DIY Stores Study 2023- Sustainability and Young Target Groups
by Ottmar Franzen
Garden Market Study 2023- Sustainability and Young Target Groups
Order now! Click here to download the order form.
Read more … Garden Market Study 2023- Sustainability and Young Target Groups
by Ottmar Franzen
Brand performance in the DIY market 2022 for consumers- Are DIY-Stores the first choice?- For the first time with fascinating time comparison!
by Ottmar Franzen
Brand performance in the DIY market 2022 for craftspeople- Are DIY-Stores a serious alternative?
by Ottmar Franzen
DIY Stores study 2021 Now available: What is the impact of covid-19? Optimal touchpoints in the new normal
by Ottmar Franzen
Craftspeople study 2020 - Now available: Optimal Touchpoints in the "new normal"
Read more … Craftspeople study 2020 - Now available: Optimal Touchpoints in the "new normal"
by Ottmar Franzen
DIY Stores study 2020 - What makes the manufacturer brands strong?
As an additional module of the DIY store study, we offer detailed profiles of the most important manufacturer brands in 12 product groups:
- Brand purchase funnels
- Buyer Profiles
- Images and brand drivers
Read more … DIY Stores study 2020 - What makes the manufacturer brands strong?
by Ottmar Franzen
DIY Stores study 2020
At the end of May, our new DIY market study based on the opinions of 2,000 representatively selected DIY customers will be published.
The focus is on the topics of sustainability and social media appeal.
by Ottmar Franzen
Brand-Atlas Fashion
by Ottmar Franzen
Brand-Monitor Dog treats
by Ottmar Franzen
Brand-Atlas sports
Order now! Click here to download.
More brand atlases are in preparation! The brand atlas fashion will be published at the end of September.
by Ottmar Franzen
Craftsmen in the digital world
by Ottmar Franzen
New lecture on the topic of brand value
It is a tradition for Dr. Franzen to deliver a guest lecture on brand valuation at the RheinMain University of Applied Sciences in Wiesbaden. On 20 May, the time for this lecture had come again. You will find your free copy of this lecture for download here.
by Ottmar Franzen
Who buys dog snacks?
You may have an idea of the answer to this question. But we examined this topic in greater detail and can make precise statements about the buyer group. Which dog breed receives preferred treatment when these treats are handed out? Once a day? Several times? We asked a lot of dog owners for information, and this gave us a way to draw up a profile of the ‘dog snack buyer’. At the same time, we looked into which brands are known and popular.
by Ottmar Franzen
Konzept & Markt with a new website
The time has come – because we were finally ready to think of ourselves for once and revised our website.
by Ottmar Franzen
Just published: article on the digital world and the trades in the ‘Markenartikel’ magazine
by Ottmar Franzen
Craftsmen in the digital world - special study 2019
There is hardly anyone left today who doesn't use digital media. Everyone is already talking about ‘digital detox’ – abstinence from the digital world. But what is the situation with regard to craftsmen? Do ‘those who work with their hands’ use digital media less than others? Does the Internet play a role? Or do the social media? How do the digital media influence purchase decisions? And how do craftsmen view their sources of supply in general?
Read more … Craftsmen in the digital world - special study 2019
