Customized research and testing

Our services

You want to know more about your brand, your customers,
your product etc. in the short term?
We offer you the right research concept to answer your
individual question. With the help of qualitative and/ or
quantitative surveys we support you with directly implementable
decision-making aids, efficiently and cost-effectively.

The benefits to you

  • Simple execution, high level of clarity and rigorous reporting.
  • Individual adaptation to your requirements.
  • Clear recommendations for steps to improve your market success.
  • Vast experience in carrying out international studies.
  • Tight-knit networking with the German retail scene.

Research methods

Together with you we decide which
Research methods are most suitable for your question.
In the following you will find a selection of
our service portfolio in the ad hoc area.
Behind all these methods stands our
guiding principle: "We adapt every concept
individually to your requirements".

  • Group discussions + customer forums
    Detection of settings, values and deeper opinions
  • Consumer- Monitor
    Focus on the target group
  • Quality-Monitor
    Optimization of the customer and employee loyalty
  • Brand-Monitor
    Strengths and weaknesses of your brand in direct competitive comparison
  • POS-Monitor
    Current perception of the POS environment via smartphone and evaluation by the end consumer in stationary retail
  • Product-Optimizer
    Innovative test approaches for your product: Concept, packaging, name, taste, price advertising etc.

Konzept & Markt GmbH
Gesellschaft für Marketingforschung und Beratung
Bischof-Blum-Platz 2
65366 Geisenheim/Rheingau

+49 6722 75034-10

As a member of the Federal Association of German Market and Social Researchers (BVM) Konzept & Markt supports the Initiative Markt- und Sozialforschung e.V.

© 2021 Konzept & Markt GmbH

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