One in four craftmen operates from his "van"
Every fourth craftman doesn't own a workshop. For more details see our new study for the German market "HANDWERKERS LIEBLINGE" (craftmens favourites).
Traditional sport shops are the No. 1!
More than three-quarters of people active in sports buy sporting good and clothing at specialist stores. Learn more in our "ISPO Sports Evolution Report"!
New: "VALUE OF SUCCES"
Evaluate the succes of your marketing efforts! By using a simple but scientifficaly sustantiated valuation method marketeers can proof the finacial added value of their work.
Consultancy in the focus
You will not find any standard solutions at Konzept & Markt. Since 1996 we see ourselves as your companion and advisor in the matter of market research. Hereby our core competency lies on drivers analyses and the core issues of the marketing: customer and brand.
Individual concepts
We look for the right research solution for your request - either if want to organise the study by yourself or if you prefer a full-service. We will assist you to realise your research mission.
Expertise
Make use of our long-term experience. Our team has proven expertise in these issues
- Monetary brand valuation
- Brand controlling
- Trade research
- Optimisation at the P.O.S.
- Customer satisfaction
- Employee loality
Understanding Markets
Regularly published market studies give us deep insights into consumers and their needs.
Markenbörse
Press Relations
"Best Ager: Der Ton macht die Musik"
Die Ansprache der Best Ager erfordert Fingerspitzengefühl
New Business, Mai / 2017
"Hartes Rennen im Sportartikelmarkt" - Wie erreicht man Sportartikelkäufer?
Die aktuelle Bestandsaufnahme in der Horizont, 20. April 2017
"Marken vor der Demografiefalle schützen"
Markenartikel 12 / 2015
"Fallstudie Deutsche Gesellschaft für Qualität e.V.: Markenführung für Vereine und Verbände"
Planung & Analyse 05/2013
"Monetäre Markenbewertung –
20 Jahre praktische Anwendung"
transfer, 02/2011
Studies & Presentations
Baumarktstudie 2018
PetShop 2017
Handwerkers Lieblinge 2017
ISPO Sports
Evolution Report 2017
Baumarktstudie 2016
Memberships
Berufsverband Deutscher
Markt- und Sozialforscher
Bundesverband Deutscher
Unternehmer BDU e.V.
Deutsche Werbewissenschaftliche
Gesellschaft
Gesellschaft zur Erforschung
des Markenwesens
Further Information
Video-Interviews
- BDU-Grundsätze: Richtige Bewertung von Marken
- Individuelle Markenbewertung Warum, wann und wie?
- Nutzung von Marktinformationen aus dem Internet
- Interkulturelle Kompetenzen in der Qualitätssicherung
- Entwicklungstrends in der Qualitätssicherung
As a member of the BVM
Konzept & Markt supports the
initiative Markt- und Sozialforschung e.V.
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Initiative Markt- und Sozialforschung |