COMPANY
Konzept & Markt
- Our institute specializes in the development and implementation of individual market research concepts. Our core competence lies in the field of cause-and-effect as well as key-driver analyses for the core areas in marketing: Customer and Brand.
- We don‘t conduct our research in a stereotyped way but use empirical methods adapted to your specific needs and your current market situation. This enables us to derive clear recommended procedures for your market success.
- We mainly serve clients from the following sectors: Geriatric care, do-it-yourself, financial services, FMCG, healthcare, non-profit-organizations, pharmaceutical industry, city brands, stationary retail, mail-order distribution.
Cooperation
Solid partnerships for your success!
We cooperate in a network of strong partners to satisfy our clients’ needs. Through years of cooperation with our partners we have harmonised teams we can rely on in any situation.
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| Agentur für Generationen-Marketing |
ANXO Management Consulting GmbH |
Brandmeyer Markenberatung GmbH & Co. KG |
Cogitaris Gesellschaft für Marktforschung GmbH |
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| Institut für Sensorikforschung und Innovationsberatung GmbH | management tools ag | Markenbörse, Germanys online platform for brands |
POS support gmbh |
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| The Nielsen Company (Germany) GmbH |
Pro Natur GmbH | talvaro GmbH | POS Reger Consulting Category Management |
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| Universität Göttingen Lehrstuhl Frau Prof. Boos |
Konzept & Markt is partner of the network "DIE 5 GESTALTER" | ||
Memberships
Our finger on the pulse of time for our clients!
Our memberships in various committees and associations ensure a permanent exchange of the newest research activities and results. This dialogue keeps us at the cutting edge of market research at all times.
In addition, Dr. Ottmar Franzen is a lecturer at the University of Applied Sciences Wiesbaden Rüsselsheim Geisenheim and at the University of Applied Sciences Mainz. Furthermore he is a board member of the Marketing Club Frankfurt where he is responsible for the Frankfurter Marketing Barometer®.
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| Berufsverband Deutscher Markt- und Sozialforscher e.V. |
Deutsche Werbewissenschaftliche |
Bundesverband Deutscher |
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| Gesellschaft zur Erforschung des Markenwesens e.V. |
Marketing Club Frankfurt e.V. |
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References
