Konzept & Markt > Services > Brand Census®

BRAND CENSUS®

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Fields of application
  • Value-based and scientifically proven brand controlling with empirically verified data.
  • Brand management based on individual statistic driver analyses.
  • Monetary brand valuation, according to DIN/ISO and the Brand Valuation Forum standards. Certifiable by auditors.
Your benefits
  • Simple execution, high clarity and stringent reporting.
  • The individual brand situation is taken into account in our models. 
  • Brand steering and brand valuation are connected and enable a value-based brand management.
Scientifically measured brand strength
  • The purchasing funnel is the basis for the determination of brand strength.
  • The number and relevance of the funnel stages are identified individually for each brand.
  • The data is collected in statistically representative brand target groups.
  • The empirically verified brand strength allows specific benchmarking with competitors.
Indentifying the brand‘s success drivers
  • Each brand has individual drivers for its success. The Brand Census® identifies them!
  • Determining the drivers‘ relevance to brand strength enables value-based brand management.
  • In the Brand Census® individual success drivers for the brand are identified and analysed using tailored statistic models.
Reliable determination of monetary brand equity
  • The brand strength determined in the Brand Census® provides the basis for an empirically verified monetary brand valuation.
  • The derivation of the brands equity is made taking the specific valuation reason and the brand‘s individual requirements into account.
  • The brand equity determined by these measures is not subject to any subjective influences.
  • It is certifiable by auditors and fulfils the DIN/ISO standard 10668 and the principles of the Brand Valuation Forum.