Konzept & Markt > Services > Ad Hoc Research

AD HOC RESEARCH

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Fields of application
  • Shopper Insights through direct surveys of consumers where the purchasing decision is made: At the shelf.

  • Retail Insights through surveys of decision makers from various levels of trade.
  • Individual research approaches using quantitative and qualitative methods for the optimization of products and advertising measures.
Your benefits
  • Simple execution, high clarity and stringent reporting.

  • Individual adaptation to your requirements.

  • Clear recommendations for actions to improve your market success.

  • Great experience in the realization of international surveys. 

  • Close networking with the German retail scene.
Shopper Insights
  • Spontaneous and direct enquiry of influences on the  purchasing decision at the POS: On site and without any risk of confusion.
  • Individual research approaches lead to optimization approaches for industry and trade.
  • Goal: What should you concentrate on in order to effectively address your consumers?
Retail Insights
  • Surveys of trading partners reveal strengths and weaknesses.
  • Development of optimization approaches for your retail measures based on the targeted use of driver analyses.
  • Monitoring of the achievement of your objectives.
  • Goal: Which are the most persuading arguments for convincing your trading partners?
Individual Research Approaches: Qualitative and Quantitative
  • Qualitative: Focus groups and individual explorations of consumers and retail management.
  • Quantitative: Representative national and international surveys of consumers and trade decision makers.
  • Directly applicable recommendations derived from individually designed product, price, name, taste and packaging tests.
  • Goal: How can you solve the most complex research questions efficiently and cost-effectively?