One in four craftmen operates from his "van"

Every fourth craftman doesn't own a workshop. For more details see our new study for the German market "HANDWERKERS LIEBLINGE" (craftmens favourites).

Traditional sport shops
are the No. 1!

More than three-quarters of people active in sports buy sporting good and clothing at specialist stores. Learn more in our "ISPO Sports Evolution Report"!


Evaluate the succes of your marketing efforts! By using a simple but scientifficaly sustantiated valuation method marketeers can proof the finacial added value of their work.

Consultancy in the focus

You will not find any standard solutions at Konzept & Markt. Since 1996 we see ourselves as your companion and advisor in the matter of market research. Hereby our core competency lies on drivers analyses and the core issues of the marketing: customer and brand.

Individual concepts

We look for the right research solution for your request - either if want to organise the study by yourself or if you prefer a full-service. We will assist you to realise your research mission.


Make use of our long-term experience. Our team has proven expertise in these issues

- Monetary brand valuation
- Brand controlling
- Trade research
- Optimisation at the P.O.S.
- Customer satisfaction
- Employee loality


Understanding Markets

Regularly published market studies give us deep insights into consumers and their needs.

+++  Now upcoming: Our new broshure about monetary brand valuation +++

Press Relations



"Best Ager: Der Ton macht die Musik" 
Die Ansprache der Best Ager erfordert Fingerspitzengefühl
New Business, Mai / 2017


"Hartes Rennen im Sportartikelmarkt" - Wie erreicht man Sportartikelkäufer? 
Die aktuelle Bestandsaufnahme in der Horizont, 20. April 2017


"Marken vor der Demografiefalle schützen"
Markenartikel 12 / 2015

Studies & Presentations


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Baumarktstudie 2018

tl_files/Publikationen/Studien/PETShop 2017_Deckblatt.jpg
PetShop 2017

Handwerkers Lieblinge 2017

ISPO Sports Evolution Report
ISPO Sports
Evolution Report 2017

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Baumarktstudie 2016



Berufsverband Deutscher
Markt- und Sozialforscher

Bundesverband Deutscher
Unternehmer BDU e.V.

Deutsche Werbewissenschaftliche

tl_files/Logos/Mietgliedschaft/logo_gem.pngGesellschaft zur Erforschung
des Markenwesens

Further Information

Telefon +49 (0) 6722 75034 10
E-Mail Email us
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As a member of the BVM
Konzept & Markt supports the
initiative Markt- und Sozialforschung e.V.

tl_files/Bilder/markt_sozialforschung.png Initiative Markt- und